LX3 is a dynamic entertainment company based in Tacoma, Washington. Our comprehensive services include artist and model management, music label, publishing house, tour planning, film/TV production, and exciting new ventures. We firmly believe that talent is not simply discovered, but rather cultivated through hard work, vision, dedication, teamwork, and personalized attention every step of the way.

What defines a legend? According to Webster’s Dictionary, a legend is either a traditional story sometimes regarded as historical but unauthenticated or an extremely famous or notable person, particularly in a specific field. Therefore, our drive to be the best in every endeavor fuels us, as we strive for our creations to stand the test of time and be remembered as part of history. This unwavering commitment inspires the LX3 team to keep pushing forward, unabated, as we complete projects and forge our way towards an enduring legacy.

LX3’s business model is adaptable and self-regulated, allowing us the privilege of serving as a think-tank for artists and business minds alike. Our founders, LROC, Leon Phelps, and Frankie Hussle, have cultivated this culture by staying connected with the streets, prioritizing fan engagement over algorithmic calculations. LX3 rekindles the spirit of trailblazing scenes that first emerged when fans had a voice and the industry was not driven solely by profit.

Having experienced the highs and lows of the music industry, these three individuals first crossed paths as competitors in regional hip hop. Their relationships have since evolved into lifelong friendships, trusted partnerships, and a business formula that has thrust LX3 into the national spotlight on multiple occasions.

With visibility comes expectation, and LX3 never fails to deliver. Even amidst the COVID-19 pandemic, we strive to ensure that our followers continue to receive exceptional content from the comfort of their homes. Thus, we introduced TrueFans.

This groundbreaking concept couldn't have arrived at a more opportune moment for music enthusiasts. While public concerts remain on hold, we understand that fans still crave a connection with their favorite LX3 artists. TrueFans offers an incredibly affordable Backstage Pass, granting fans unparalleled access to behind-the-scenes aspects of the craft that often go unnoticed. Dive deep into the writing process and studio sessions or savor the VIP treatment during an exclusive TrueFans Live Stream.