LROC - LX3 EMPIRE

SHOP

EXCLUSIVELY ON

EVEN

the cover of mandatory obligations with two men holding guns

a white t - shirt with an image of a man wearing sunglasses and a hat

a black and white image of a man with a hat on a black background

a black t - shirt with an image of a man wearing a hat

two dice with the words love addiction on them

According to the Oxford English dictionary, a “Genius” is defined as someone with “exceptional intellectual or creative power or other natural ability.” If there was only one word to describe LROC, it would be just that. Raised by his mother in Tacoma, Washington, LROC learned to live by two acronyms. The first being the words that make up his name: Love, Respect, Obligation and Currency. “They collectively represent 4 things I focus on in life, which in turn, makes me who I am.” The second being the phrase, “Everybody Eats” (EBE) which comes from the notion that if you eat, the people around you should be eating too. Because of these lifestyle principles, LROC has established himself as a dope rapper, a well-respected business owner and an entrepreneur within the entertainment industry.